We were contacted by the creative agency Strive to help build an exhibition stand for their client, Utility Warehouse. The exhibition was to be held at the Telford International Centre to promote the variety of services they offer. The stand needed several zones within the space, which would have different requirements and uses.
Our role was to build and install areas of the exhibition stand based on the designs provided by the client. This included several structures alongside the supply and installation of a number of screens and print elements.
The tech hub occupied one corner of the exhibition stand and was made up of six custom-made white plinths with internal electrics to showcase the technology Utility Warehouse offers. The walls in this space were white-painted flats with vinyl applied. The space also included two 43” screens mounted on each division and two white console tables for additional pieces of technology.
One of the key services Utility Warehouse offer is the bundling of services. This area was where you could find out more information about this service. The Service Bundles area occupied the adjacent area, fronted by a square structure that stood centrally within the space. This structure held three 27” wall-mounted touchscreens while concealing three PC laptops. Seamless print panels covered the surrounding walls, which were the backdrop for four surface-mounted 650mmx650mm lightboxes. The lightboxes were 110mm deep with aluminium edging, and print stretched over them. A 43” screen hung on the opposite wall, and played a continuous loop about the services offered.
On the opposite corner of the Service bundles area was ‘Build Your Brand’. The Build Your Brand space was given more of a lounge feel where you could take a seat and watch a 43” screen about building your brand with Utility Warehouse. The screen was surface-mounted onto a 2000mm x 2440mm double-sided wall covered in seamless print and sitting diagonally across the space. The area also included a quiz station, where visitors could partake in a quiz. The quiz was situated behind the wall on one of our console tables. A further two screens were surface-mounted onto a rear wall, covered in seamless print panels.
The Sustainability area brought in the use of wood within the exhibition stand. A combination of rented pallet furniture and a number of custom-built elements made up part of the space. We built a computer tower to house two wall-mounted ipads. The computer tower was 600mm x 600mm x 2400mm in size and clad with reclaimed timber to match the pallet furniture provided. One wall within the space was also covered with reclaimed timber and included seventeen large CNC cut letters with stand-offs, and warm white LED to the rear to produce a halo lighting effect creating an eye-catching feature wall. Like many others within the stand, the adjacent wall was covered in seamless print panels.
Thankfully not all jobs come with challenges. And this was one of those. Pretty smooth sailing all the way through.