We were asked by Backlash Creative to build a 4m x 4m Brand Activation Stand for the cosmetic brand Neom. The stand would then essential be installed at Liverpool St Station followed by Neom’s head office in Harrogate, Leeds.
The stand was built up of two totem carcasses. One of which would hold a screen to display promotional video content. The reverse side and the other totem were LED lightboxes to house additional promotional content.
A SPACE FOR INFORMATION
The two totems were lightboxes, one with a built in aperture to house a screen. The totems aluminium edges were then wrapped with a rose gold vinyl to tie in with Neom’s overall brand image.
Neom’s bold and playful graphics were used on a number of areas of the stand. One notable place being the flooring, which we had printed onto 4m x 4m carpet.
The compact styling of the lightbox totems caused a problem when it came to fitting the screen – it was quite tight to get in and out, especially when it came to plugging in the hidden cabling! To solve this, we built the cables into the totems themselves, then fitted the screens in our warehouse. When the totems got to the site, they were already set up to go.