Brief

When M&C Saatchi asked us to fabricate an EE-branded bull capable of being a 4G Wi-Fi hotspot with the ability to charge mobile phones, we could not wait! The “Charging Bull” was to be installed at Glastonbury Festival and aimed to offer festival-goers a unique and practical way to stay connected. 


EE-Charging-Bull


“A unique and practical way to stay connected while embracing the festival’s spirit”.


EE Charging Bull no gate.

AN ABSOLUTE ICON

The Bull

The first step in bringing the Charging Bull to life was the design process. We collaborated with specialist model makers to develop a visually captivating polystyrene bull sculpture. To protect the structure we coated the exterior with weather-resistant polyurea. Finally, it was painted in EE’s signature teal and yellow to enhance their brand visibility at the festival 


EE charging bull plinth.

TIME TO POWER UP

Charging Element

To provide a reliable and efficient charging experience, we integrated an array of fast-charging ports compatible with various mobile devices into a plinth beneath the bull. This setup ensured everyone could charge their phones safely and quickly, keeping them connected throughout the event 


EE charging bull next to festival goer.

HOW IT WENT DOWN

Impact & Reception

Festival-goers appreciated the installation of the bull, as it addressed a common pain point of running out of battery power as well as the ability to stay connected with the free 4G Wifi. The installation also served as a conversation starter, generating positive word-of-mouth, and boosting brand recognition for EE. The idea of a “Charging Bull” in the middle of a field that charges phones is a pretty genius concept if you ask us. The pun on this one was intended!  

Additionally, the Charging Bull contributed to Glastonbury Festival’s sustainability initiatives. By providing a centralised charging location, it reduced the need for individual charging devices, minimising energy consumption and promoting eco-conscious behaviours.


“…a conversation starter, generating positive word-of-mouth, and boosting brand recognition for EE”.   


WAS IT WORTH IT?

Summary

The fabrication and installation of the EE-branded Charging Bull at Glastonbury Festival presented an exciting fusion of art, technology, and practicality. This captivating installation not only fulfilled the essential need for mobile charging but also enriched the festival experience by allowing attendees to capture memories on their phones without the worry of running out of power.   

Read more about Glastonbury’s commitment to renewable energy right here.