A brand activation for the Champagne brand, Piper-Heidsick. Installed at Selfridges popular rooftop bar, Alto by San Carlo it was the perfect place for a tipple and tennis.
To help Piper-Heidsick takeover the rooftop space at Alto by San Carlo we created a brand heavy environment. This included using the brands signature red colour throughout and installing their logo on numerous places within the space.
GARDEN GREENERY
We manufactured a foliage wall by CNC cutting lots of close proximity holes into two panels. These panels were then painted green and mounted onto softwood frames. We then filled the CNC cut holes with a variety of different plants creating a thick luscious greenery wall. The perfect backdrop for some neon effect signage.
LIGHT IT UP
Branding an event is key to ensuring its success. For the entrance to the rooftop bar, we created neon effect signage that we mounted onto the luscious green foliage wall. This was manufactured from red laser cut acrylic letters that were then backed with LED.
A PLACE TO SHELTER
The huts were pre-existing but required repainting Piper-Heidsick red to align with their branding. Each hut also had the Piper-Heidsick logo installed on the apex using standoffs to help further promote the brand.
TENNIS AND A TIPPLE
If you’re going to create a bar for somewhere people can go to watch Wimbledon then you’re going to need to install a screen. To do this we manufactured a timber screen surround and painted it Piper-Heidsick signature red to match the rest of their branding.
IT'S A GARDEN AFTER ALL
The rooftop area at Selfridges already has a magnificent foliage wall, but we wanted to extend that greenery further so added even more plants throughout the space. This included plants within the sheds as well as the seating areas to really add to the idea you were in a garden.
Installing an event on a rooftop will always make logistics a little trickier as there is only so much you can fit in a lift. However, with a strong team and good planning we just take it in our stride.
